“Tennis runs in our blood” is the slogan for Babolat rackets shows the strength and power they want to illustrate about their love for tennis and the power of their product by communicating their idea. Babolat is French company that has been working on racket strings since 1875 and specializes in tennis rackets as Babolat Tennis rackets are used by the world’s most famous tennis players such as Rafael Nadal a tennis champion. It produces all badminton, tennis and squash equipment. The founder of this company is Albert Babolat who created the first string by natural gut and focused on the string till 1990s and that is when they took a step to become a total tennis company. It moved firstly to Japan and then USA after its identification in Europe.
Apart from there colorful success of tennis rackets Babolat took it further and introduced their Babolat Badminton rackets so that they can better serve their targeted audience those are the people interested in sports leisure and adventure so this brought them a new idea for a new product and they launched badminton rackets as well after they stabled themselves on the running of making their identification in the market. As they have used excellent strategies for tennis rackets are they going to work the same on badminton rackets that is the question that arises in ones mind?
No wonder how great the product is it is nothing without properly marketed in today’s time. Babolat has been very clever enough to come through this point that most of the companies take for granted and then cry for all they have to give up on. What else could be better than getting the stars of tennis to market your product for you? Rafael Nadal is the brand ambassador for Babolat tennis rackets who have proven it to the audience that there is no one that can challenge its quality and innovation as he himself is tennis champion.
The names proposed for the products of this company work fell to sell it off. For example if we keep the name of a racket “flower bomb” it will feel like a soft and romantic product rather than a sporty adventurous product that is why the names of the rackets are kept with attention to what it will communicate in order to direct the targeted audience to the product correctly. The latest aero series with the rackets name Aero Pro drive which immediately gives you a kick that it certainly can’t be a lipstick’s name it identifies the product that it is a fast strong rackets name. The colors are selected accordingly like Yellow and Black in contrast to be very bold and striking.
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