| A steady supply of great deals is necessary to run a successful real estate investing business. Most great deals come from motivated sellers who NEED to sell their houses.
Of course these houses must have equity or meet your buying criteria. Your primary marketing goal must therefore be to attract motivated sellers who are ready to sell their houses today.
Here are a few tips you can use to attract tons of motivated sellers.
1) Online Sources
First you must have a good real estate investor website that presents you to motivated sellers, automatically follows up with them, converts them and pre-screens them for you.
Of course, the website must be well optimized for search engines so motivated sellers can easily find you.
Secondly, you must submit your business (and your real estate investor website of course) to local searches in the search engines. This way, motivated sellers in your local area will be able to find you right where you do business.
Advertise that you buy houses in online sources like Craigslist.com, and always make sure they land on your website. Your website should be able to convince them, convert them and get their house information for you.
You will find a good recommended website at the foot of this article.
2) Driving in the neighborhood
If you buy and sell houses in a local market, then this is a viable option. Your farm area should be well defined. When hunting for wholesale deals I drive around middle income areas where I can find abandoned houses.
The easiest way to identify abandoned houses is over-grown grass or lots of uncollected mail.
I take the pictures and address and look up the property in county records. I send these owners We Buy Houses postcards.
Your primary goal should be to drive motivated sellers to your website and also provide a phone number.
3) People in trouble
This is the best source of motivated sellers. People who are facing tax liens or other liens, people in divorce, people who have inherited property, burned landlords filing for eviction, people who own more than one home, etc
I subscribe to a publication called Daily Commercial Record in my local market. I get a summary of all records filed in the local court system. I hten filter the leads I need such as divorces, liens, etc.
If these people own property, they join my post card mailing list. This generally provides more motivated seller leads than I can handle.
Your local county records should be able to provide such information if you do not have a similar publication.
4) Expired Listings
These people ARE looking to sell their houses and have been unable to do so - which makes them motivated. Get with a Realtor to get these leads.
I look at when they bought their house before I can put them in my mailing lists. I target people who have owned their houses for about 10 years, so are likely to have equity.
5) Newspaper advertising
Run classified ads in your local papers. Always provide your website address instead of a phone number.
Simon Macharia invests in real estate. His business is run from an automated real estate investor website that pre-screens and pre-negotiates with motivated sellers.
Learn how you can automate your real estate investing business with a database-driven real estate investor website from http://www.RealEstateInvestorsWebSites.net |
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